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ShopAppy.com is a social enterprise and a support local campaign. Founded by Dr Jackie Mulligan, a Senior Fellow of the institute of Place Management and expert on the High Street Taskforce. The digital platform was created in 2016 to revive British High Streets by providing an alternative way for places and small businesses to compete with the online retail giants, allowing customers to book events as well as browse and buy local products online with delivery, or click and collect after hours. Since Covid, ShopAppy has grown exponentially.

ShopAppy.com was mentioned in the Parliamentary Select Committee on Future High Streets in late 2018, and in March 2018 founder Jackie Mulligan spoke to MPs about the importance of local businesses at the All-Party Parliamentary Group for Markets in Westminster. In March 2019, ShopAppy won Digital Innovation of the Year from Yorkshire and the Humber by the Federation of Small Businesses (FSB) and later in 2019, ShopAppy was listed in the top 60 global innovations in retail by Retail Insider and the top 20 likely to have a material benefit on retail. In 2021, it was named in the top 10 leading lights in the top 100 digital enterprises.

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