The psychological impact of Black Friday

ended 24. November 2021

Newspager Linda Doe, a chartered psychologist, says that “if the pandemic has taught us anything, it's the value of meaning and the meaninglessness of cheap fixes”.

Linda argues that Black Friday “fuels a grasping for consumer goods that satisfies nobody deep down." So we're asking you a philosophical question today:

  • What effect do you believe Black Friday has on the human soul?

The more outspoken, the better. Go for it. Just a few lines max or my own soul will be in torment. Deadline is fairly tight as we will be issuing this today.

13 responses from the Newspage community

Star Quote
"Black Friday will be followed by Buyer Remorse Saturday. The whole event is fake and faceless and as damaging to our collective wellbeing as it is our wallets. And let's not forget the irreversible damage it inflicts on small businesses, local high streets and the communities in which we live, ripping out their souls to line shareholders' pockets launch another Silicon Valley billionaire into space."
Star Quote
"Black Friday is a black mark on the soul of humanity. It's time to stop this rabid consumption of cheap and often plastic products that give us a brief high before the inevitable low. The good feeling lasts all of five minutes, which is often longer than the goods themselves. We could replace Black Friday with Community Action Friday, where we spend the day trying to make people smile and doing good things to help others in our local communities. The effects of that would last far longer than simply spending money for the sake of it."
Star Quote
"Imagine how much richer the world would be if we all dedicated the same emotional energy to another person on Black Friday, not a cheap deal. Black Friday fuels a grasping for consumer goods that satisfies nobody deep down. If the pandemic has taught us anything, it's the value of meaning and the meaninglessness of cheap fixes."
Star Quote
"This American vortex of misery as Christmas looms is more depressing to the human soul than a Dementor’s kiss. No heart, no festive cheer, just vile consumerism and greed reaching into the depths of society."
As a consumer, Black Friday this year is a godsend especially for those of us who have been struggling to make ends meet since March last year. As a business it serves as a huge headache, reduces profit, only good for getting sold old stock to make space for newer products on the shelves. In some cases prices went up due to "inflation, brexit, covid" in the past months only to now for black Friday return to the original price.. Have we saved anything really?? Probably not..
"Black Friday depresses me each year. I hate the way consumerism brings out the worst in people, turning them into hysterical monsters obsessed with getting the best deal with no thought given to any of the wider issues. So many people I know buy expensive things that they can't afford, definitely don't need and probably don't even want! It's all a con, simple as that."
Black Friday forces small businesses to drive prices down, over subscribe themselves and make less money for their time and effort, it’s a battle for the lowest price! Adding value would be just as a effective which is why My VIP Rewards are saying no to Black Friday and giving a £20 high street gift card with our product instead of a discount. We try and get people to support local any other time of the year
"Black Friday exploits our FOMO. On an intellectual level we all know that retailers have been edging up their prices for 6 months so they can pretend we're getting a good deal on Black Friday but we still buy stuff we didn't actually want or need and then get buyer's guilt afterwards. It is not good for our souls."
"In order to for the human soul to be effected by Black Friday shopping, any aimless bargain hunters would firstly need to have a soul, but perhaps they can pick one up at a bargain price."
Jez Lamb
Founder at Beers@No.42
Is Black Friday even a thing anymore? There's deals to be gad in most places if you look hard enough and all that Black Friday does is put pressure on small businesses to keep up with the big players in the market. Build a business on trust, good customer service, quality products (and loads more of good things) and then the customers will see value in your proposition. Rant over!
"I'm not sure about our souls but Black Friday is certainly designed to make us lose our minds and our ability to make rational decisions. A Which? study just showed that 99.5% of the 'deals' are not deals at all compared to the rest of the year. So don't let the hype get the better of you and only buy the things you really want or need, when you actually need them."
Black Friday has no impact on the human soul. If you have a shopping list or are ready to buy Christmas presents then take advantage - why would you not. Otherwise ignore it!
"Black Friday can trigger a tsunami of short-term euphoria, from dopamine hits created by the anticipation of online purchases being delivered, to floods of endorphins for those 'addicted' to shopping. Sadly, short-term euphoria is very different to long-term happiness. Being influenced to spend money that we don't have on things we often don't need to impress people we barely know is a recipe for financial and psychological failure. Frenzied spending decisions on Black Friday tear away at the good we want to see in ourselves and in others and, as a result, at a little part of our soul."