Light one for you all this morning, as I'm sure many are nursing a sore head. If England win on Sunday night, in their first major tournament final for 55 years, will you be doing anything particularly wacky as a small business or charity owner to celebrate?
The more zany it is, the more likely you'll get picked up (such is the nature of the media beast). Think of this as a fun piece for the tabloids (and local rags) along the lines of… "If England win, business owners plan to celebrate by doing XYZ for their staff/customers…" Yep, deep I know. But clickbait like this defines the painfully vapid times in which we live.
Just a line or two will do. Deadline is tight as we plan to issue this to the media this morning.