A journalist at the Mail Online is writing a story about Facebook and how profits are soaring despite all the whistleblower allegations. It seems like advertisers don't care about the claims, which also means that Facebook is unlikely to make any changes as long as the money keeps coming in. She's looking for snap reaction. 3-4 sentences MAX please!

Facebook profits soaring despite whistleblower

It's difficult to stop spending to reach customers on a platform that they still use, therefore offering brands the opportunity to reach customers and raise awareness. 

The money will stop flowing when the customers are not engaged with the platform. Is simply stopping the solution? Or is there a more collaborative approach between brands willing to keep spending and the platform itself.

AN AWARD-WINNING INDEPENDENT BRAND OFFERING AN ELEVATED COFFEE EXPERIENCE ‘IN-STORE AND ‘AT HOME’ BEAR serves speciality coffee, seasonal fresh food and cocktails in beautifully thought out spaces. We currently operate five stores throughout a mix of affluent towns and cities. Our expansion plans explore future store opportunities across the UK BEAR was conceived out of a passion, not just to offer great coffee, but also to create a great environment in which to enjoy it. Founded in 2014, it was the realisation of a vision that co-founder Craig Bunting had in Australia whilst enjoying such an experience and wondering why he was unable to do so back in the UK. Craig shared his vision with an old school friend Michael Thorley and the pair, both with the same love for coffee and a keen sense of adventure, set about researching the market, learning about the product and developing their skills with a view to creating something special. In February 2016, BEAR Uttoxeter opened its doors and has been the busiest coffee spot in town ever since. Following the opening of BEAR Uttoxeter, Craig & Michael met and built a relationship with Chris Price, who soon joined the business as BEAR

BEAR

Craig Bunting

"This demonstrates our collective reliance on social media in all its forms. People are still using Facebook, so there's still a market for advertisers. And if advertisers are paying, Facebook is therefore happy to oblige."

Facebook profits soaring despite whistleblower

2 responses from the Newspage community

Craig Bunting

Co-founder at BEAR

John McCrea

Blogger at Tales from Absurdia