Build back better? Really...

"If he likes alliteration, Boris can shove his butter up his backside. We small business owners have taken enough of a 'battering' this year without this nonsensical propaganda, trying to convince us we're all going to be fine. Bugger off Boris!"

Boris is attempting to capture the nostalgia of days gone, highlighting the consumption of food & drink that he perceives to be dear to the British public. However, they are not necessarily a thing of the past, despite government campaigns to make Britain healthier. Health campaigns have focused on consuming more vegetables/fruit, reducing sugar, limiting alcohol and include more healthy fats and fibre. For all intents and purposes, suggesting that bringing back these foods is "good for you" completely contradicts any government initiatives to make Britain healthier. Whilst there are health benefits from eating butter ( which is natural, as opposed to processed spreads) and a fish and chips meal will provide a good source of protein with the fish itself, actively encouraging these specific foods, without highlighting the importance of including them as part of a healthy balanced diet, shows a complete lack of care and foresight. I also struggle to understand why the prime minister would actively endorse a pint when the struggles with alcohol are well known and widespread. As a Nutritionist, I am appalled at the lack of awareness of these videos.

"The PM wants the country to "build back better" but that's very difficult for small businesses to do in the current climate of delayed deliveries, fuel shortages and rising raw materials costs. We all want the country to "build back better" but seeing rather childish videos from our PM is rather a "bitter" pill to swallow at the moment."

"This is all very on-brand for Boris, but the reality is that 81% of small businesses don't feel they've had enough support from the government. Owners of independent bookshops I've spoken to want to know how they'll benefit from this 'better' future that's allegedly being built back. And so far, they're not convinced that they are going to be."

"As if the absurd messaging throughout the whole of the pandemic wasn’t bad enough, Boris’ team thought that these videos were a good idea? In my opinion, he needs to sack his whole brand and PR team for making him look like even more of a buffoon than he usually does."